MTV's origin dates back to 1977, when Warner Amex Cable (Warner Communications and American Express) started
the first two-way interactive cable TV system, Qube, in Columbus, Ohio.
The Qube system proposed many specific channels, including a children's channel called Pinwheel which later became Nickelodeon.
One of those channels was Sight On Sound, a music channel which translated concerts and music oriented TV programs; with the
online Qube service, viewers had possibility to vote for their favorite artists.
The reputation of the channel stimulated Warner Amex to promote